The Silver Cyclists project was officially launched in September 2015 with the aim of increasing the number of seniors undertaking cycling holidays both domestically as well as to other European destinations.
The Executive Agency for Small and Medium-sized Enterprises selected ECF´s project proposal: Silver Cyclist, last Summer and the project started on 1st September 2015. While using the EuroVelo network as a backbone, tourist packages will be created catering to the specific needs of senior cyclists. The transnational cooperation also aims at extending touristic seasons, sharing best practices, facilitate sustainable public-private partnerships and encouraging seniors’ sense of European identity through international experiences.
During the project many activities will be carried out such as workshops with stakeholders, photo shooting campaigns of seniors cycling, signature of a charter of Silver Cyclists and the creation of a logo that recognises tourists products as Silver Cyclists friendly. For more detailed information about the project please click here.
Silver Cyclists Photo Shoot campaign:
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