Cycling is the perfect tool for increasing the number of seniors undertaking holidays both domestically as well as to other European destinations. This project therefore aims to increase the flows of senior tourists, especially during the classic low and medium seasons (which are the main cycling tourism seasons in Southern Europe), by promoting active European holidays that incorporate cycling and more specifically EuroVelo, the European cycle route network. In doing so, the project will benefit SMEs across Europe that are directly involved with active tourism (e.g. tour operators, cycle hire) and/or which are located close to the EuroVelo routes (e.g. hotels, cafes).

The Silver Cyclists project started on 1st September 2015 and will last 15 months. The specific objectives of the Silver Cyclists project are:

  • Supporting the extension of the tourism season, hence contributing to improving SME’s competitiveness and jobs growth
  • Fostering transnational cooperation along the tourism value chain
  • Facilitating European public-private partnerships
  • Fostering seniors’ wider sense of European citizenship through increased intra-EU mobility

The project is divided in 5 work packages:


Work Package 1: Project Management

Lead partner: European Cyclists´Federation

Main activities and outputs:

  • Day-to-day management of the project (link with the European Commission and the partners): smooth management, development of a partnership agreement, organisation of project meetings etc.
  • Reporting to the European Commission (technical and financial reports).
  • Development of an action plan and methodology.


Work package 2: Development of product ideas

Lead partner: European Cyclists´Federation

Main activities and outputs:

  • Development of product ideas based on the methodology and special needs of Silver Cyclists
  • Product ideas book: 40 product ideas
  • Product concept book: 5 product concepts
  • Organisation of workshops with stakeholders (at least 5 workshops and 75 participants in total)


Work package 3: Implementation of the pilots

Lead partner: Danish Cycling Tourism

Main activities and outputs:

  • Implementation of 5 pilot product concepts
  • 5 National agreements on the implementation of the pilot products
  • 100 bookings of the pilot products


Work package 4: Communication

Lead partner: Romantischer Rhein

Main activities and outputs:

  • Project web site
  • 5 promotional campaign for the pilots
  • Corporate design manual
  • Charter of Silver Cyclists and awareness raising campaign
  • Photo shoot campaign
  • Attending international fairs and events (Fitur Madrid, ITB Berlin, etc)
  • Final conference in Vienna


Work package 5: Evaluation of the results and lessons gathering

Lead partner: University of Central Lancashire

Main activities and outputs:

  • Report on the evaluation of the implementation of the pilot products.
  • Long term management agreement


Project partners:


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