Over 70 participants from 23 nationalities attended the third edition of the conference organised by the European Cyclists‘ Federation (ECF) and the European Greenways Association (EGWA).
The event was organised in the frame of two European projects: Silver Cyclists and Greenways Outdoor and both projects featured in the presentions given on the day. The Silver Cyclists project seeks to increase the number of senior citizens undertaking cycle tourism holidays in Europe, especially in the low and the medium season. The Greenways Outdoor project meanwhile focuses on the creation and transnational promotion of outdoor tourism producst linked to European greenways, as well as the capacity building of SMEs located in their vicinity.
The conference was held in Vienna under the title: ‘Cycling for all – developing successful cycle tourism products for everyone‘ and the agenda was split into several sections focusing on:
- Cycling tourism products
- Marketing and promotion
Some of the highlights included Ginny Sullivan from Adventure Cycling in the USA presenting the Adenture Cycle Route Network and promoting cycling tourism in the US; Travis Zerary giving an overview of the Outdoor tourism products that his company has developed on the Great Western Greenway in Ireland and Camillé Thome explaining the experience of monitoring the impact of cycle tourism in France.
All the presentations from the day can be viewed here.
The conference ended with participants signing the Charter of Silver Cyclists – a call to European (Cycle) tourism businesses; local, regional, national and European public bodies; and non-governmental organisations and the people of Europe to take advantages of the opportunities that the Silver Cyclists provide, that Silver Cyclists should be treated equally with other cycle tourists and high-quality tourism products for a variety of budgets should be developed to cater for them.
A full gallery of the Conference pictures can fe found here.