Ever since its inception, the World Tourism Day is celebrated on 27 September to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. It seeks to highlight tourism’s potential to contribute to reaching the Sustainable Development Goals and this year it was particularly addressing the age group 55+ (silver age) – one of the most pressing challenges.
In the year of 2014 a percentage of 41.5 % of the EU residents travelled inside Europe. Remarkable the favor for domestic holidays is rising and especially for travellers aged 65 or over the percentage of 66% domestic stays is impressive. In fact 20% of the tourism activity (in terms of number of the nights spent by EU residents) refers to this growing demographic group. A group with an additional advantage that there is no bond to the high travel season. Undertaking actions on age-friendly tourism is among others an innovative gap for low-medium seasons.
The Silver Cyclist Project of the ECF dedicates the direction motivating a larger number of seniors to undertake cycling holidays – in their domestic region but also in European destinations close to their border. Mr. Horst Kraemer, the Program Manager of DG CONECT H3 “E-Health, Wellbeing, and Ageing Unit”, underlined that arising from public and consumer expenditures related to rights, needs and demands the silver economy presents new market opportunities. This is scalable in an ageing society which requires better social inclusion; contribution to sustainability of health and care systems: It is important to ensure that elderly remain active and stay valued contributors to society.
More facts about the increasing number of travellers and their preferences you can find here.